The following snippet from a random conversation got me thinking.
“That’s a nice watch. Where did you get that watch from?”
“It’s from Swatch,” says I.
“Really? Are you sure? I don’t see the word ‘Swatch’ anywhere leh!”
Swatch is a brand that’s pretty well known for their pop, funky watch designs. In fact, I personally believe they are one of the few watch brands with a clear identity. They’ve established their branding so well that any watches they create are distinctively Swatch.
Such is the beauty of good branding where brands are recognized by the identity they create or the personality they exude.
Unfortunately, it still seems that people still recognize the value of a possession primarily by the presence of a brand name on it, which is pretty sad. The unsung heroes behind a company with a good branding (usually the designers and branding managers) are not given the recognition they deserve.
This may not be representative of the general population but based on my own experience in a predominantly Asian country and surrounded by materialistic people. A Coach bag is not a Coach bag unless it has the Coach logo on it. A Louis Vuitton Bag is not a Louis Vuitton bag unless it’s emblazoned all over with the LV logo. “Don’t buy that bag, it doesn’t have the Coach logo on it. No one will know it’s a Coach bag!”
I’ve encountered the above conversation snippet more often than I can count on both hands and I can’t help but feel indignant for the designers behind the brands involved.
I understand people love to associate themselves with brands as it feels prestigious. I’ve no argument against that. We’re a status-obsessed society anyway.
But surely, there’s a better way to associate oneself with a brand other than having a fixation on the actual presence of the brand name or logo on one’s physical possessions.
At the most simple level, how about an appreciation for the design instead? Does it suit your needs? Is it nice?
What kind of personality does the brand exude? (An executive feel? A youthful, funky feel? A contemporary feel with an emphasis on simplicity?) Does the it reflect you? Some people love to associate themselves with brands that are in-line with their beliefs (i.e. philanthropy or a brand’s viewpoint and action towards issues such as ‘against animal testing’) or whose designs represent who they are.
That’s so much better than being fixated on a mere logo or name.
My name is Brenda. But, must I walk around with my name plastered on my chest for my friends to know it’s me? True proponents of a brand see beyond a name.
Just like how individuals are recognized based on a whole bunch of other characteristics such as behaviour, personality, ability, family background and looks by the people they matter to most.
Not the name on their identity card.
In view of my recent purchase of an iPhone 4 cover from Apple (Yes, I was one of the cheapos who opted to redeem a free iPhone 4 cover before the offer expired end-September), I was asked to fill out an online survey pertaining to the iPhone.
And so I did.
I was pretty much perplexed when I chanced upon this question on the second screen, though.
Second question from Apple’s survey.
And the only other option available?
“None of these, I have not required help using the iPhone.” (Whut?!)
Either way, there seems to be huge assumption made in constructing this survey question – that people with iPhone issues will only opt to refer to either the Apple or Singtel. And that those who don’t visit any of these websites for resolution, have no iPhone issues at all.
Unfortunately (for them, at least), this is not true at all.
In response, I expressed my dissent in an open-ended question in the next screen about general feedback with my service provider.
Honestly speaking, I have had loads of issues with the iPhone – but the options provided in the previous page (listing only either Singtel/Apple websites) was not sufficient in answering my questions.
I consulted numerous online forums, discussions and weblogs via Google Search in order to resolve the myriad of problems I experienced with the iPhone.
Examples of problems:
Syncing of contacts with the iPhone.
Syncing purchased apps downloaded via the iPhone to iTunes.
The need to restart my phone continuously because certain app sessions were constantly having issues.
And the like …
And honestly, trawling through Google Search (which is so ubiquitous, easily accessible via my browser toolbar) is so much easier than trawling through either the Singtel or Apple websites. The discussions and options sought are more balanced too, than one sided.
When it comes to Singtel Support, what can I say? Having to wait 25 minutes on the phone with a mechanical voice constantly on replay with annoying music before I get to speak to a real person is not cool at all.
Just couldn’t resist. :P
After having gone through one round of root canal treatment a coupla’ weeks ago – with another coming along three days from now – with IV sedation, I feel it’s beneficial to share how it went, and to let you guys know that there is such an option available.
Not many folks are aware that they can opt for IV sedation on top of local anaesthasia for minor surgical procedures, or for dental procedures. At least, not in Singapore. Based on some of the overseas forums I’ve read, IV sedation is more commonly practiced in the U.S. or U.K. Whereas, it is comparatively rarer here.
IV sedation involves the administration of a mixture anti-anxiety drugs and a sedative directly into the bloodstream via an IV line usually inserted at the back of the hand. The drugs put the patient into a state of light sleep, thus rendering him/her unaware of the procedure being carried out, but will not bring about a complete loss of unconsciousness. (Note: Not to be confused with General Anaesthasia.)
IV sedation helps a lot when dealing with procedural anxiety. I get generally apprehensive when it comes to medical procedures. That’s common, so does everyone else. However, nothing scares the shit out of me more than getting a dental procedure done.
I didn’t opt for IV sedation to cope with the fear though. I felt it was a better option for me because of my background heart condition. Heart condition plus procedural anxiety do not get along. The last thing I wanted was to end up in atrial tachycardia or explode into one of my epic heart flutter attacks in the midst of getting such a procedure done – which is why I chose to be sedated.
I spent about a week researching intensively on IV sedation and its pros and cons, and eventually decided that it was the best choice for me. My decision was met with a fair amount of resistance though, which held me back a little – but I stood firm with my decision and went ahead with it eventually.
I wasn’t at all surprised by the resistance expressed though. IV sedation is not as commonly practiced here, hence the reduced exposure to such cases (leading to the “huh?! Is it even necessary?!” mentality), and the general lack of awareness about it. One of my doctors even mixed up IV sedation with General Anaesthasia (the latter of which is much, much riskier).
General Anaesthasia induces deep unconsciousness and requires intensive monitoring of the patient’s vital signs. GA also takes much longer to recover from, with a higher risk of complications as it greatly suppresses the cardiovascular and respiratory systems. Patients under GA are always intensively monitored with the whole horde of menacing beeping machines you see in the Critical Care Units.
That is not to say that IV sedation is completely risk-free, though. There are very, very rare incidences of patients requiring artificial resuscitation as they were too deeply sedated. But every medical procedure has its fair share of risks. Even the root-canal procedure I went through had a risk level of complications far higher than the actual sedation itself (because mine unfortunately, also involved a deep infection of the bone).
IV sedation on the other hand, acts on the central nervous system which in turn, suppresses the cardiovascular and respiratory systems, but only slightly. The patient is unaware of what is going on due to the amnesia-inducing properties of the drug, but will not be completely unconscious which makes it much easier for the anaesthetist to manage.
I recovered really quickly post-sedation – “coming to” within 15 minutes after drug administration was stopped, and could even walk (albeit a little wobbly) almost immediately. I was monitored throughout the time I was “out” – but only with an pulse oxymeter and a blood pressure cuff … because that is only about what was needed.
It really helped me in the sense that it slowed down my usually rapid heart rate. And because I was “out”, there wasn’t any anxiety experienced that could potentially bring on a full fledged attack. The only minus about it was the involvement of an IV butterfly needle (which didn’t bode well with my general fear of needles). But better that, than to remain in a state of extreme stress for two hours with a potential atrial tachycardia attack lying in the background.
There are some inconveniences that accompany IV sedation though, such as the need to remain rested for the remaining day, and slight nausea. However, if you have background medical conditions that can potentially complicate a procedure, or severe procedural anxiety, IV sedation benefits more than anything else.
Of course, there are the sceptics that claim that “IV sedation is for pussies”, “You aren’t man enough if you need IV sedation”, or “IV sedation is only an easy way from anxiety.”
Forget all that, because all those are simply noise interfering with the patient’s personal decision based on his/her own background.
Ultimately, I believe it is about what’s best for you, and your comfort level.
If you’re curious and want to read up more, here are some links to help you.
And yeah, the whole purpose of this post is to let you guys know that when it comes to stuff like these, you have options to choose from. Don’t let fear stop you from undergoing any procedure you have to go for because recovery (or the prevention of further complications and infection) matters more than anything else.
And also to the folks with underlying medical conditions (like me) that could cause complications in conjunction with anxiety – look, choices!
Meanwhile, wish me the best of luck for this coming Thursday – it’s Round 2 of my Root Canal procedure (yes folks, with IV sedation) and I am going to have to contend with a swollen left cheek, various aches and pains, and potential light fever for two days after that. Whoopie.